As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on FritoLay associated products worldwide. The brand recognition is therefore exemplary. Such is the confidence of the company in their market position, they overlook easily rectifiable mistakes, such as the small writing to describe the flavour. There is also a picture of two Baked Crisps. That is it. Remarkably, Walkers pay people to do their bag designs!
These Crisps were more thickly cut than regular Crisps. They were also crunchy, just like thicker cut Kettle Chips. However, it was not a hard crunch. The Crisps were brittle and easily broken. A Munch Timing Test saw a large Crisp take ten second to chomp through to the swallow stage, which suggest that although they are crunchy, the softness melts as you work your way through it.
Unlike the picture on the bag, these Crisps had a bubble rocky texture rather than fine and thinly spaced Ridges. There were lots of broken Crisps in the bag, but the whole ones, and there really were only two; had six crumbly edged sides. The colouring was a sort of very pale yellow.
A Nose Plunge Test featured a slightly odd occurrence. There was no discernible aroma, but nasal passages were affected by the sort of aroma vinegar gives off. Strange. A good Salt & Vinegar Crisp either bounces from Vinegar to Salt or balances the flavouring combo. While these Crisps had a very mild Vinegar flavour there was no Salt flavour, wither to balance the Vinegar or to flavour the overwhelming potato.