With a constructive critique approach, we would say the Utz logo is charming and historic. The colors are bold and bright, but oddly, they are not flavor colored, they just have random colors. Utz must be very confident of their position in the marketplace because all of their own brand bag designs are very dated and border on inappropriate for a modern market.
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Crunch
Although these Chips felt a little greasy, the seasoning had soaked much of that up, so this thickened the Chips a little. They were still regular Chips though, so they were brittle and crispy to the snap.
Texture
These Chips were fairly standard in every way. There was a little browning on a few where they had maybe been stored for a bit too long. There were oil bubbles, but not in great quantity. The bag was well filled with air, which had protected the contents from significant breakage. There was some white powdery seasoning and the odd green fleck here and there.
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Taste
A Nose Plunge Test revealed the very slightest onion smell. This was sustained in what were fairly average Chips for this flavor. There was a creamy buttery backdrop, which would presumably be the Sour Cream aspect of it all. The onion was very mild.