This bag design is a vast improvement upon the Regular Chips packaging. The flavor color coding at the tear ends is good placement, although the large white background is uninspiring. The logo is small, and has been smartened up with some color. While there seems to be a strange obsession with Chips manufacturers for putting the Kettle cooking style in Italic lettering, at least the flavor is prominent below it. The Chips and flavor bottle, pot, whatever, is also a familiar sight. Although there is nothing original about the Kettle Classics packaging design, at least it is a little more up to date.
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Crunch
Kettle Cooked Chips provide a harder, firmer bite than the snappy mush of a Regular Potato Chip. These were no different The superior crunch was audible and sustained.
Texture
As these were virtually the same Chip as the Original version in this range, we could not find a discernible difference to report upon, so this what we wrote... Although these Chips were Kettle Cooked there did not seem to be many folded, curly, or bent bag constituents. They looked slightly more thick than Regular Chips, but not significantly so. There was minimal seasoning visible and there were not many brown areas on the surface of the Chips.
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Taste
As you will find with the reviews of Regular, Plain, Unsalted etc., Chips, we do not find it easy to judge the difference between flavor-free Chips. We crave flavor, and like the Original version of these Chips, we could not really tell a difference between these and any another manufacturer's Plain Chips. They were maybe a little more tasty because of the peanut oil infusion, but aside from that, we are of the common belief that Chips without flavor need a sandwich to give them purpose.