This bag design is a vast improvement upon the Regular Chips packaging. The flavor color coding at the tear ends is good placement, although the large white background is uninspiring. The logo is small, and has been smartened up with some color. While there seems to be a strange obsession with Chips manufacturers for putting the Kettle cooking style in Italic lettering, at least the flavor is prominent below it. The Chips and flavor bottle, pot, whatever, is also a familiar sight - for some reason they have included a pile of paprika on a palm tree frond here! Although there is nothing original about the Kettle Classics packaging design, at least it is a little more up to date.
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Crunch
These Chips provided a particularly firm crunch that was sustained throughout the eating process. Each individual Chip was hearty enough to make it a snack on its own. A few smaller Chips in one go and the crunch decreased as they melted away.
Texture
These Chips came in different shapes and sizes. There were few smooth edges as most were covered with crusty seasoning powder. The surface of the Chips were a darker, golden yellow sort of color. There were bubbles from the hot oil, but while they were Kettle Cooked they did not feel overly greasy. The residue left on fingers after a Bag Plunge was not nearly as heavy as with many of this type of Chip.
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Taste
We were very excited about this flavor. It is the only one of this variety we have stumbled across thus far. In theory the Sweet Maui Onion, which is growing in popularity all the time as a Chips flavor, plus a smoky Barbecue flavor, should really it it off well as a partnership. The good news - they did. There was an underlying sweetness that was asked to provide the spicy kick for the tangy Barbecue. Unfortunately, the Onion appeared to have refused! This denied us that part of the combo, but it should not detract from what was a very satisfying Chip that more manufacturers should have a crack at.