Parent company Lance, have used exactly the same bag design for the Jays Potato Chips range. It is a great use of colors. Although we are not ordinarily fans of huuuge company branding, this works - it works with brand recognition by making it part of the design rather than just plopping a big logo on the bag. We would have preferred a better font or some individualism for the cut style and the word, 'Original' or even 'Plain' - Crispy Ridges is not a flavor!
These Chips were thicker than regular Chips, and possibly thicker than a lot of Kettle Chips, but they shared similar properties with many Chips of this cut style. There was a meaty, food like crunch, rather than a crisp snappy crunch of a regular Chip, or a firm, rigid crunch of a Kettle Chip.
These Rippled Chips appeared to be more thickly cut than Tom's regular Chips. There were fewer oil bubbles as well. Seasoning was minimal, and to be frank, there wasn't really very much going on except for some thin Ridges and a little browning here and there.
Texture aside, these tasted much the same as Tom's Original flavor. That may be fair or not, but to explain, we will refer to our Original flavor review: Regular readers of reviews at Chips & Crisps will know that we openly admit to not being the best at reviewing plain Chips. In the UK they call them Ready Salted. The customers call them Ready Boring. We kind of agree. These did have a warm potatoey flavor, which makes them good company for a very tasty sandwich and they were low in saturated fat (but still tasted a bit oily) compared to most of this flavor variety.