Tim's appear to have gone for the 'all things for everyone' approach to packaging design. They have maintained their traditional red and white stripes, they have also included their similarly traditional mountain graphic. The effect seems to mix modern with classic along with mundane fonts not very well. The Reduced Fat range manages to lack further character and originality when compared to the Cascade range of bag designs.
As usual with Tim's Chips the increased thickness aids a significant crunch. These Chips may not have been part of the Cascade Style range, but they seemed no less crunchy to us.
We opened a bag of Salted next to the Unsalted and could not tell the difference. You may not therefore be able to spot the difference between this write up and the one in the Salted review! For a plain, relatively seasoning-less Chip, that features the 'All Natural' tag; so popular with Potato Chips manufacturers today, these had bundles of character. The Chips were good and strong. There was an even smattering of different sized oil bubbles, and the coloring was a lightish yellow.
A first question would be: Why? Sadly it is because of the American obsession with what remains the best seller of Potato Chips; the taste-of-nothing Chip. The wonderful world of Chips and Crisps is full of flavor, it saddens us to see so many flavor-free Chips dominate the market. To our untrained palates, these tasted no different to the All Natural Salted version. You can't blame the Chips makers, they go where the market is, but give us a jazzy flavor any day.