We have mixed feelings about this bag design. On one hand, the bright flavour colour coding is unique and striking. There is also a great simplicity about them, which makes them very eye-catching and noticeable in a behind pub counter scenario. The company gets it all right there. However, on the other hand, the simplicity looks a little cheaply designed. It's a shame, because it is very nearly spot on.
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Crunch
A crispy, snappy munch rather than Crunch. These Crisps turned to mush very quickly.
Texture
As these were so thinly cut, there were a fair few broken Crisps in the bag. There were also oil hardened see-through areas. A few oil blisters but not many. neither was there much seasoning visible.
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Taste
There was a mild Salty aroma to these Crisps. The flavouring was accurate. They were Salt flavoured Crisps, which is a reward for many, who cannot get this most basic of Crisp flavours right. A side notice: These Crisps were a little high in saturated fat compared to many of its peers.