Tags is apparently the nickname of the founder of the company, but you can't hep feeling that as there is a picture of a vintage tag it should explain why it is there - they could have made something up. Each flavour is colour coded with a landscape background faded into the bottom half. The Flavour should probably be a little more prominent and the logo a little less so. The Crisps image at the bottom looks not just a little lost, but is over-exposed.
Unlike some Hand-Cooked Crisps, these did not have sharp edges when crunched into. They did however sustain their crunch right through to swallow.
There were some nicely curled and crinkly Crisps; a result of the traditional Kettle style cooking process. The colour was a pale yellow, with brown skinned edges breaking up the seamless colouring. There were oil bubbles, but not loads, and there was some clear, almost translucent oily areas.
A Nose Plunge Test revealed a strong whiff of Vinegar. The issue with Salt & Vinegar Crisps that Crisps manufacturers often appear to struggle with is balance. Neither of the flavour partners should dominate. Mostly, we test Crisps that should be called, 'Vinegar with the very slightest hint of Salt'. While these veered more towards Vinegar than Salt, it was a really pleasant Vinegar, so some forgiveness was allowed. Overall, they were a very tasty version of the flavour.