As with most large snack food corporations, Shearer's have taken a research and development approach to their new packaging. Black with a colour representing different flavors, with an enhanced photograph of some chips. It is very striking and easily spotted on the shelves, but it does lack a bit of character.
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Crunch
When you watch an old movie and you see someone walking along some gravel, but the crunchy shuffle doesn't quite match the footsteps - this is what a Foley Artist does. The sound effects guy may have been walking around in these Chips! Firm, sturdy, crispy, crunchy.
Texture
The bag contained mostly smallish sized Chips. Some appeared to have a rugged surface, as if the oil had just begun to sizzle rather than boil before they were taken out. The seasoning was a sort of reddish color and there were lots of irregularly shaped Chips.
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Taste
The Nose Plunge test revealed a nice smoky, barbecue aroma - it was mild, but it was there. This was not followed by a taste of similar standards. It was a salty, sweet barbecue taste, but it was fairly tame. There was no kick or heat, just a fairly weak, but easily munchable and enjoyable flavor.