Seabrook carried out a six month study into this 2013 packaging design. Their intention was to focus on their Yorkshire heritage, which they have done by adding the slogan 'Lovingly made in Yorkshire' and a flavour colour coded farm image. The logo is prominent, but tastefully balanced against visible, but plain flavour wording. The range's bags are topped and tailed with a brown colour for some reason. The design is plain and striking, if a little unmemorable.
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Crunch
As these were thin cut wavy Crisps, they had a crisper crunch than some Ridged Crisps. There was still a relatively meaty munch, but the Crisps did crumble after just a couple of bites.
Texture
The Ridges in these Crisps were peculiarly wide for Ridged Crisps. They were also slightly more thinly cut than some of this type. The general colour was a mid-shade yellow, but with a reddish dusting covering the surface.
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Taste
A Nose Plunge Test revealed a slightly spicy tomato aroma. Prawn Cocktail is a popular flavour in the United Kingdom, but few taste of any sort of generic prawn or the sauce prawns are often accompanied by. These were no different. There was a sort of similarity with a Chinese Prawn cracker, but the overall taste was of spicy sugary tomato.