Seabrook carried out a six month study into this 2013 packaging design. Their intention was to focus on their Yorkshire heritage, which they have done by adding the slogan 'Lovingly made in Yorkshire' and a flavour colour coded farm image. The logo is prominent, but tastefully balanced against visible, but plain flavour wording. The range's bags are topped and tailed with a brown colour for some reason. The design is plain and striking, if a little unmemorable.
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Crunch
Although these were Ripple Cut Crisps, the crunch was that of a regular Crisp. An initial smashy cracking crunch turned into a mushy munch very quickly.
Texture
The bag under test included mostly broken but medium sized deep ridged Crisps. The colour seemed to start pale yellow in the centre and drift out a little darker towards the edges, which invariably included potato skin. There were some minor oil bubbles, but not much visible seasoning.
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Taste
A Nose Plunge Test revealed a really quite strong Cheese aroma. Most flavour combo varieties of Crisp, feature either a bounce from one flavour to the other or a blend of the two partners to formulate a new flavour. In the latter type, it is rare that one of the two flavour additions does not overwhelm the other. In this case, although there was a slightly dominant creamy Cheese flavour, the Onion was noticeable. It was a more rewarding flavour than the majority of the main supermarket options.