Sainsbury's Taste The Difference Smoky BBQ Crisps Review

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Nutrition

Bag
Calories
Fat
Saturated
Salt
Sugars
30g
150
8.5g
1.0g
0.17g
1.0g
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Verdict

Bag

The bag design of the Sainsbury's Taste The Difference range is very neat and tidy. The bags are flavour colour coded, with a nice floral pattern in the background. The main image is a two part label. The purple taste The Difference section is spread across the whole range of foods, which leaves the top section to display the alleged ingredients. This evokes the flavour well, but overall the impression is somewhat plain, except for the surrounding colourful image, which is quite striking.
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Crunch

There was a significant crispy crunch to these Crisps, and this was sustained throughout the munch process - right up until the last bell tolled for each hapless Crisp.

Texture

These Hand Cooked Crisps featured bends and curls, but there were not quite as many irregular shapes and deformities as we have grown familiar with in a bag of Kettle Cooked Crisps. However, there were oil boils and a thick coating of orange seasoning powders; some areas darker than others.
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Taste

A quick bag tear and an immediate Nose Plunge Test revealed a release of instant and intense smoky barbecue. This was a good start. The taste sustained the smokiness, and even some barbecue flavouring, but they seemed to be lacking in any of the warmth, spiciness and especially the sweetness, that you would associate with Crisps of this flavour.