It’s a little difficult to describe the Sainsbury’s home brand packaging without being overly critical. It is almost as if the supermarket chain is saying: These are cheap Crisps and we don’t particularly care if you don’t like our packaging as long as you buy them. They are flavour colour coded, but there is no design effort at all.
There was virtually no crunch with these Crisps. The initial bite featured a meaty break, but that was it. The Crisp quickly turned mushy before disappearing.
These Crisps were medium to large in size and there were not many broken Crisps in the packet. There was some brown potato skin visible on most edges. What oil bubbles that did exist on the surfaces were mostly small and pretty flat. There was no visible seasoning, but some oily patches on pale yellow Crisps.
A Nose Plunge Test was carried out and we are pleased to say there was a slight smell of Vinegar. The taste was therefore a little surprising. The art of a great Salt & Vinegar Crisp is to get a fair balance between the two flavour partners. Often, you will find far too much tart Vinegar. That was not the case with these Crisps. The Vinegar was mild and the Salt was also mild, but both were balanced pretty well. The tongue was stung by the Vinegar before a Salty potato flavour took over.