Potato Chips packaging really doesn't get much better than this. It has bright and broad shelf friendly branding and colors. The logo and company name seems friendly and modern. The variety is given due prominence. The 0% 'bad things' is even formed as part of the branding. The different varieties have different colors and this flavor is Jalapeno green which contrasts really well, for what is a rather standard flavor.
Crunch
These Chips had a fairly standard crunch about them. The hardened oil on the undulating surface provided a crisp crunch to a pretty brittle Chip. They didn't turn to mushy potato after a second in mouths.
Texture
The majority of the Chips in the bag we surveyed appeared to be a little on the small side. There were some curled, wavy and bent double examples. The Chips looked a little oily, but that was inconsistent, as were the oil bubbles; some large, some small. There was no visible seasoning to speak of
Taste
An interesting Nose Plunge Test was carried out with these Chips. The bag was opened, the beak was thrust in. The aroma was exactly of Jalapeno! This is rare. So, what of the flavor? Well, they tasted just like a Jalapeno Pepper mix. There was a spicy kick, laced with Jalapeno. The heat was probably just right. It says Jalapeno on the packaging: Not, These-Chips-Will-Rip-Your-Tear-Ducts-Apart, or These-Chips-have-A-Mild-Peppery-Taste. The balance of a Jalapeno Chip should have all taste buds yearning for more, even if they are a little hot, which they should be because they are called JALAPENO. These Chips have that balance.