Michael Season's Unsalted Kettle Cooked Potato ChipsReview
Bag Calories Fat Saturated Salt Sugars
28g 120 6g 1g 0g 0g
Michael Season's re-branding features a sun shining from the back of the new logo. This shines over a glorious countryside. But all of this is background imagery, which works very well. If anything, it enhances the Kettle Cooked label and color coded flavor band at the front. The design does all it needs to - It pops the logo, it has a traditional but modern feel, it differentiates the flavors colorfully. It even highlights the reduced fat aspect. The light colors even make it all feel healthy.
Some Kettle Cooked Chips are hard and brittle. These were actually more sturdy and firm than that, with a good texture that broke up rather than smashed up. A very crunchy experience.
There were a few squiggly wrigglies in this bag, but most of the Chips were whole and bendy or gently curved. They were a light and pale yellow color that emphasised the healthier attributes, despite their Kettle Cooked nature.
The Nose Plunge Test revealed an aroma somewhat akin to an empty plastic water bottle. Nothing. The flavor did not drift too far away from this either. Regular readers of Chips & Crisps reviews will know that we do not believe we are the best people to survey plain or unsalted Chips. If Chips need a sandwich to give them flavor... These had a sort of watery potato, with no natural sodium to give them any oomph.