The McCoy's flavour colour coding and golden topped bags provide a classically simple and effective design. However, the branding is just wording on a slope. If they are 'Man Crisps' the logo should be 'stamped' on the bag with a branding iron. In other words, a proper logo should be created, rather than words and graphics merging as if easily created on Photoshop. The additional wording that appears on these bags is overwhelming and unnecessary.
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Crunch
Regular Crisps often have a light crispy crunch. Hand Cooked Chips often have a brittle and firm crunch. Ridged Crisps and Chips are invariably more thickly sliced so provide a meatier, more hearty crunch. These would fit into the last category, but the crunch seemed a little soft and noiseless.
Texture
Although these were thickly Marcel Cut style Crisps, there were quite a few broken constituents in the bag under Test. The Ridges were even and machine cut. There was skin on random edges. The seasoning appeared to be relatively random as well - some Crisps looked a darker orangy yellow and others pale. There were no oil bubbles. There was however a few flecks of green and red seasoning here and there that we found intriguing.
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Taste
There was a smell, but the Nose Plunge Test revealed too small an aroma to identify. It was perhaps a little like a Chinese Takeaway. In a good flavour combination you should be able to identify both flavours in equal proportion. Somehow the folk at Walkers have managed to create a generic Thai food sort of flavouring, which is quite potatoey and somewhat reminiscent of a very mild Thai dip. There was no taste of chicken whatsoever.