McCoy's Salted Crisps Review

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Nutrition

Bag
Calories
Fat
Saturated
Salt
Sugars
32g
170
10.2g
0.9g
0.6g
0.1g
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Verdict

Bag

The McCoy's flavour colour coding and golden topped bags provide a classically simple and effective design. However, the branding is just wording on a slope. If they are 'Man Crisps' the logo should be 'stamped' on the bag with a branding iron. In other words, a proper logo should be created, rather than words and graphics merging as if easily created on Photoshop. The additional wording that appears on these bags is overwhelming and unnecessary.
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Crunch

These seemed a little crisper than some of McCoy's flavoured Crisps. This may have been related to the oil, which might have stiffened them up a bit. It was by no means a crispy crunch though. Instead it was more of a thick, rigid crunch that quickly turned into mush once a handful was popped into mouths.

Texture

Thicker than even Hand Cooked Crisps, which you don't often see with standard Crisps. These had wide and evenly spaced Ridges, some of which had retained the additional oil that seemed to have been absorbed into them. They looked particularly processed and were also very greasy. A few had browned edges and there were a few more broken Crisps in the bag than there should have been.
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Taste

The Nose Plunge Test revealed a pleasantly warm and rich potato aroma. The flavour could arguably be described as, 'Just About Salted' because the dominance here was very much the oily potato. It was a nice, warm, Autumn sort of flavour; a comforting Crisp around a bonfire - something like that. However, as a Taste Test goes, these didn't really do the job it says they will on the packet.