The McCoy's flavour colour coding and golden topped bags provide a classically simple and effective design. However, the branding is just wording on a slope. If they are 'Man Crisps' the logo should be 'stamped' on the bag with a branding iron. In other words, a proper logo should be created, rather than words and graphics merging as if easily created on Photoshop. The additional wording that appears on these bags is overwhelming and unnecessary.
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Crunch
If regular Crisps have a snappy munch and Hand Cooked Chips have a rigid crack, these had a soft, almost bendy break. This was matched by the mouth crunch, which saw the Crisps quickly turn into potato mush.
Texture
Despite being more thickly sliced than regular Crisps, this bag of Marcel cut Crisps featured a fair number of broken team members. A couple had a bit of potato skin on. There was no visible oil, but a Fore-Thumb Test revealed a fair amount of grease and seasoning residue. The seasoning itself had turned most of the Crisps a dark orange colour.
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Taste
A Nose Plunge Test revealed very little. If there was anything it was a mild version of the smell a new plastic train pass wallet might have. There was definitely a spicy flavour, but it was powdery, almost like the Chilli powder packs you get for seasoning a Mexican Chilli. There was however no beefy flavour, no Chilli flavour and not heat. If a Barbecue flavoured Crisp had no tangy, sweet or enjoyable properties, it might taste like these.