Similar to the 'Ultimate' range, the impression the overall look of the bag provides is one of masculinity. The emboldened ‘Fire Pit Sizzlers’ and the fire on a backdrop of grey rock design hints at 'man marketing'. The overall impression is is all a bit corporate and bland – it amazes us how the bigger the company the easier they are persuaded by bland and unimaginative designs by expensive design companies.
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Crunch
These were thickly cut Crisps and with so many of this type, the first bites are a little like crunching on a cracker rather than a Crisp. The deterioration though, was fairly quick and the pulpy stage lasted a little longer than the crunch.
Texture
As with all of the Crisps in this range, these were evenly Ridged and thickly cut. There were a lot of broken Crisps in our test bag despite coming from an extra padded multipack. The main colour was orange and there was a lot of seasoning dust.
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Taste
There was a syrupy flavouring to these Crisps. It was not the best barbecue flavours either. Instead it was a little overly sweet. There was no discernible Chicken flavour, but they were a passable version of a variety that the Americans almost always make better.