Marks & Spencer Count On Us Sea Salt & Malt Vinegar Crisps Review

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Nutrition

Bag
Calories
Fat
Saturated
Salt
Sugars
25g
90
0.7g
0.1g
0.63g
0.4g
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Verdict

Bag

White, pastel and light colours, along with minimalist design, conveys healthy alternative imagery. This packaging does exactly that. It is a design theory that has become synonymous with healthy foods, and for that we applaud the design team. The key elements are also at the top, a basic, clean and fresh statement with the 'Low Fat' and '90 Calories' credentials at the introduction of the bag. There is a bland image of the contents, and an equally bland flavour description at the foot. The tear strips are cleverly colour coded.
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Crunch

A baked Crisp often features a more crispy crunch than fried Crisps. These certainly fit into that category. There was also a brittle snap to the Crisps.

Texture

These Crisps had lots of bubbles, but obviously not from oil. Which must mean the temperature in the oven was very very hot. There was also some skin on edges. There was some browning on all the Crisps - this often means the potato is a little old when you see it on fried Crisps, but could mean something very different with baked Crisps.
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Taste

We will replicate much of what we wrote about the other variety of M&S Count On Us Crisps because it also applies here... Low in fat and low in flavour. It is a fashion for manufacturers to offer this lower fat type of Crisp as a snack option. As sales have gone through the roof, all Crisps makers seems to be joining in. However, the average bag of Crisps is often higher in other areas of the nutrition label. It's obviously all about marketing and sales numbers rather than flavour though, because apart from a slight vinegary favouring, these tasted of burned potatoes. They were not very pleasant at all.