For some reason, Madhouse Munchies have gotten rid of a well designed bag and replaced it with an inferior one! There is both a lot going on with this new design and not much going on with this new design! The contradiction is with the excellent bold color coding for the flavors. The flavor also shouts loudly. The logo is great. However, the logo is also a bit overly detailed and in the wrong position (it should be at the top as it was before), and there's lots of writing about.
The crunch with these was more on the regular Chips side than the Kettle Cooked side. However, the fact that they were Kettle Cooked meant there was sufficient oil to give them that crisp, snappy bite's-worth of crunch.
These were just about as thin as Kettle Cooked Chips can be. This meant the hot oil raised the roof with an undulating bubble popping surface. There was little in the way of seasoning, but there was some brown edges and blotches. Not particularly greasy to the touch either.
We have seen Chips marketed as All-Natural-brilliant-and-healthy, that have double the sodium content of these Chips. This was also evident in the flavor - there was little salt so the taste was mainly potato oriented. Regular visitors to our review pages will know that we do not consider ourselves very good at reviewing plain Chips - we crave flavor. If a sandwich needs to do the work of providing flavor, why bother! Having said that, these had a warm and fluffy potato taste that was enjoyable if a little bland.