This is far morefood packaging design by numbers than innovative Potato Chips packaging. The love and attention smaller Chips companies would employ is most certainly missing from this huge cooperation’s design team’s efforts. The bag itself is a nice muted brownish red. There are huge Chips with an essence of the expected colouring, but in graphic form. The background imagery of flavouring ingredients is however enticing. The ‘Naturals’ logo works as a banner with the flavour description much smaller and in a plain font and colouring below.
As these were pretty hardly and firm Chips, that were heavy in the hand compared to light, crispy, smashy Chips, they featured a brittle snap with a firm Crunch. This was followed by a more biscuit like munch after a couple of bites.
These were fairly flat Chips. The colouring was a nice, muted orangish yellow. There was some peel on edges and a good smattering of red seasoning powder. There were oddly, not many oil blisters about, but that was mainly because they were fairly thickly cut.
A Nose Plunge Test revealed exactly what it said on the bag – Mild Paprika. The flavour was also evidently Mild Paprika. It was not hot and spicy, but there was sufficient kick to suggest some effort had been put into the seasoning. Overall the Chip made a very good account of itself within its genre, which is a regular feature of the European Potato Chips scene.