Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a large logo, a photographic image of a few Chips, the style of cut in big letters, plus the flavoring or seasoning - In this case, a pot of creamy stuff with green bits in. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
Thick for dipping Ridged Chips, need to be cut with a certain thickness to ensure there are not a large quantity of broken Chips in the bag. These achieved that, but the thickness, along with the wide ripples also allowed for a soft cracker like crunch.
These wide Ridged Chips had a firm and robust feel to them. They were fairly pale in color, although there were some speckles of parsley or cilantro on what were reasonably oily Chips. There was some finger residue, which was encouraging.
There was a creamy potato and onion flavoring to these Chips, which wasn't quite the flavoring we were looking for. There may have been a hint of garlic, but as a flavor enhancer it doesn't actually stand out that much. We continued to hunt around for a Ranch type flavor, but found the Chips quite enjoyable and about halfway through the bag, we forgot what Ranch dressing tasted like.