Lay's have taken a similar design route to most Chips manufacturers with their bag designs. The broad flavor color coding is welcome and often seen. And there is an image of the Chips you will hope are inside, along with a flavoring hint. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
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Crunch
These were more thickly cut than regular Potato Chips, which enabled the security of the ripples. This inevitably led to firmness, which in turn led to a reasonable rate of degradation
Texture
These were deeply corrugated Potato Chips with lots of red and black seasoning. They were mostly medium sized, but there were more broken Chips than perhaps there should have been
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Taste
This was perhaps the first time I have grimaced at a Nose Plunge Test. The Taste Test matched the smell. This is the first time I have written this in over a thousand reviews, but to this feeble western palate, these tasted truly vile. However, we do not consider it our job to opinionate, but instead to relate the flavor description to the Chips themselves. There was definitely Squid flavouring and they even tasted a little spicy. Not sure about the Grilled bit though.