Laurel Hill Foods 40% Reduced Fat Sea Salt Kettle Cooked Potato ChipsReview
Bag Calories Fat Saturated Salt Sugars
28g 130 6g 0.5g 110g 1g
This design ticks almost all the boxes. It has a historical reference with a background image that tops the bag. The company branding is small, discrete, but visible. The style of content is clear. The flavors are bag color coded to separate them on shelves. It even has a graphic image of a stack of Chips (it's not a photo of the Chips inside). It's a bit dull, but it has a rather serene and premium feel about it
Despite having less oil and salt, the crunch of Laurel Hill's Sea Salt variety was maintained with this lighter version. There was a brittle snap of reasonably thick Chips that crunched well and sounded good when a few were popped in mouths.
They may have looked a little lighter in color, but that may have been tricks on the mind - so as we tested these at the same time, and they appeared to look the same, this is our review for the full fat version: These Chips were light and airy. They looked less oily and greasy than most Kettle Cooked Chips. There were small oil bubbles and a fairly rough texture. The edges of some had potato skin on. There were lots of odd shaped Chips, which is always a reward for Kettle Cooking. There was not much seasoning visible.
To us at Chips and Crisps there is often little discernible difference between Original, Traditional, Regular, Salted and Lightly Salted versions of Chips. In the UK they are called Ready Salted. Customers often call them Ready Boring! We kinda concur. These tasted little different to the full fat version in Laurel Hill's range, so you may as well get these. Make sure you have a good sandwich by their side to give them purpose.