Each bag is flavour colour coded. There is some positive health marketing at the top: No artificial, MSG, cooked with sunflower oil etc., but this is all contradicted by the governmental regulated health properties on the bottom strip. The only other graphic is a dull looking yellow hoop design with ‘Hula Hoops’ written inside. There is no mention of the KP Snacks heritage or branding on the front of the bag. The overall effect really is as dull as marketing design can get.
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Crunch
The crunch was hard and rigid, but not brittle as can be found with particularly crunchy Handcooked Crisps. When the crunch was complete and the reconstituted snack was finished with its firmness a solid mushy lump was left.
Texture
These snacks looked identical to the Original flavour, so we will add the same write up: Solid and thick 1cm sized hoops. Light yellow in colour. There really is nothing else to mention, except that the bag was full of mainly whole snacks.
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Taste
The result of the Nose Plunge Test was conclusive. Smoky Bacon. Interestingly, the flavour of reconstituted snacks are often more accurate in taste than many Crisps of the same variety. While the flavouring is added once Crisps are cooked the flavour often differs from Crisps to Crisp. We are a little wary of reconstituted snacks, which are often made in some kinda science project, but one thing that is invariably consistent is the flavour – these tasted of Smoky Bacon. Not Smoky Bacon as in sliced pig, but Smoky Bacon as in the Crisps flavouring.