Each bag is flavour colour coded. There is some positive health marketing at the top: No artificial, MSG, cooked with sunflower oil etc., but this is all contradicted by the governmental regulated health properties on the bottom strip. The only other graphic is a dull looking yellow hoop design with ‘Hula Hoops’ written inside. There is no mention of the KP Snacks heritage or branding on the front of the bag. The overall effect really is as dull as marketing design can get.
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Crunch
These reconstituted snacks do have Potato in the content. The crunch is hard and firm. They break down in a gradual powdery sort of fashion.
Texture
Solid and thick 1cm sized hoops. Light yellow in colour. There really is nothing else to mention, except that the bag was full of mainly whole snacks.
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Taste
A Nose Plunge Test did not reveal much. The flavour was a kind of tongue shrinking Salt that conjured up images of Wile E Coyote munching on Alum. Not quite as sever obviously, but the taste was similar to Plain Crisps, but with a slightly warm Potato hint.