Kettle Brand certainly keep it simple. And so shall we. Color coded bags. Colors associated with the flavor. Minimalist design. Plain but fairly ideal for purpose.
The thin areas where the bubbles dominated, had a real regular Chip crispy crunch to them. The more regular and even bobbly areas, had a firmer and sturdier crunch.
There seemed to be less skin on the edges of these Chips than with most of Kettle Brand's. They were a thick golden yellow color. They also lacked both seasoning powders and oil. A few oil bubbles were dotted about, but it wasn't the moon like texture of some Kettle Chips.
A creamy cheesy aroma hit us on the Nose Plunge Test, and this was followed by a similar flavor. It is hard to detect what role the alleged herbs played, but the mix of potato, salt and cheese powders made for a good, warm and hearty combination.