Kettle Brand certainly keep it simple. And so shall we. Color coded bags. Colors associated with the flavor. Minimalist design. Plain but fairly ideal for marketing purposes. We are not however fans of the background 'Krinkle' Cut Chip images. They counteract the plain bag by making it a little fussy. The big bold blue area looks great though.
A Rippled Chip, or a Krinkle Cut Chip as Kettle happily misspell the design, will generally need added thickness to maintain rigidity. When Kettle Cooked they also compact the oil and potato to make a firmer Chip. This in turn provides the best crunch you can get with Potato Chips.
Wide and thick Ridged Chips. There was little to no sign of oil cooking - no bubbles to speak of and no greasy areas. The Chips had a [un]healthy coating of green and red seasoning powder that left a good amount of messy fingers, but not overly so. There were also very few broken Chips in the bag.
Despite the impressive look of the colored seasoning powders, these really didn't do the job in the taste department. A Nose Plunge Test revealed very little aroma of any description, and although creamy potato flavored, there was little in the way of seasoning flavor.