Kettle Chips prove that you don't need loads of fancy colours and flashy graphics to design a great Crisps bag. The orange colour and contrasting brand name and flavour description work perfectly.
Unlike some Kettle Cooked Chips these featured a firm and even munch. There were no brittle and sharp edges, but they did not immediately turn to mush like some Crisps. A nicely paced degradation and flavour infusion with every bite
For Kettle Cooked Chips these were surprisingly flat and even. Normally there are gnarly bends and curls, but these were predominantly intact, large and flattish. There was minor seasoning visible. There were not as many oil blisters as we would expect, but there was some skin on edges
As with many Cheese based Crisp, a Nose Plunge Test revealed a cheesy aroma. Nothing specific, just Cheesy. The flavour was also a pleasant creamy Cheese. The descriptive terms used by manufacturers these days always raise a smile in the Chips and Crisps offices, and like so many it’s all a bit exaggerated – we would like to believe this is all about Crisps manufacturers having a bit of fun rather than misleading their customers. There was, after all, nothing specifically ‘Baked’ about the Camembert, which was, as said, just a Creamy Cheese. As for ‘Oak Smoked’ Garlic, that would take unbelievable taste buds to capture that unique flavour. We would describe them as a pleasant garlicky, creamy Cheese of no specific nature.