Kettle are masters of minimalism. Their standard Crisps have plain but loud colours. This departure to the Baked low fat arena sees a similar approach, with a unique, if a little uninspiring ceramic dish with a smattering of content ingredients within. There is still a broad background colour, although it hints more towards pastel colours.
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Crunch
These were quite thickly cut Crisps, but after the initial crispy crack, a hollow, almost polystyrene like munch followed. There was no real similarity to the traditional crunch of Crisps, and certainly not Kettle Chips, which are among the crunchiest.
Texture
These looked a little like a balsa wood version of a Crisp. There was a colour blanched feel, although there were little brownish areas on the mainly white coloured surfaces. There was also skin on edges and although mainly flat in shape there were minor oil boils.
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Taste
A Nose Plunge Test was carried out, but there was very little aroma. It even prompted quick peer into the bag to make sure there was something in there! The flavour certainly included a Chive aspect, which was easily identifiable. There was also a dry creaminess that was cheesy, but not a traditional Cheese style of flavour.