A big coloured packet (the color does not necessarily relate to flavor, they are just background colors), with an equally large logo and ‘Potato Chips’ bold and brassy. There is a little cartoon flavor generated potato. There are also a few graphic Chips
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Crunch
These Chips trod the line perfectly between Regular Chips which often pulp up far too quickly and Hand Cooked Chips, which can splinter and crack into sharp edges. The degradation marched along this line to ensure there was no pulp stage
Texture
These were thin and crispily cut Chips with plenty of oil blisters on crusty surfaces with a little red seasoning powder here are there
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Taste
It is difficult to identify what went wrong with these Chips. They may have tasted like Barbecue, but it was impossible to say what had been Barbecued! There was no familiarity – the American Barbecue flavors were not replicated in any way. There was no sweetness and in some cases it even tasted as if there was some stale potato. Arguably one the worst Barbecue flavors we have tested