While we would prefer that the little action whoosh above the Chips image was omitted and the 'Cooked' to be in the same font as the 'Kettle', we woud not change much about this outstanding bag design. The Herr's heritage is captured very well in a background image. The discretely sized company name stands out in red. The bag is flavor color coded. The sepia feel adds warmth and glow.
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Crunch
Although most of the bag consituents were smaller than many Kettle Cooked Chips it was possible to get a nice crunch. They did not seem to be as thick and hard as many of this variety, but they still provided a decent crispy crunch.
Texture
A decent quality Kettle Cooked Chip texture. They were nice and firm, with little oil bubbles on the surface, but not many broken ones. There was a powdery seasoning visible plus the odd seasoning fleck, and the edges were curled, bent, misshapen and had potato skins visible.
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Taste
The Nose Plunge Test revealed a salty onion aroma. The taste was also fairly even in what often seems like a battle between the Sour Cream and the Onion for dominance in many Chips manufacturers bags. Getting the balance right is the secret of a good version of any dual flavored Chip. These were creamy and had a fair balance of onion, so a pretty good version. These also enjoy the aided benefit of a slightly healthier list of bad bits on the nutrition label to the original recipe Sour Cream & Onion - this is very rare for Kettle Cooked Chips.