Another of Herr's traditional pack designs and the bright and bold yellow works very well with the dark red writing. The image in the centre is a little dated, but overall it is an effective older style design.
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Crunch
Again, as this is much the same Chip, this is the same write up as the Crisp 'n Tasty review: It says these Chips are Crispy on the packet, and they are. A light, crumbly crunch which can turn a handful into a crackling mouthful of mushy potato pretty quickly.
Texture
What follows is exactly what we wrote for the Crisp 'n Tasty version: A standard, no frills, basic and simple, Chip. A standard thickness upon which any could be designed. There are some blemishes and natural colors. Little in the way of seasoning, and a pretty large amount of grease.
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Taste
This section of the review is different. A tasteless and flavorless Chip that may well have 50% less salt, but it also makes it 50% more pointless. If you want a potato taste have a potato, which won't have the saturated fat of these Chips. That is just an opinion of course - some would consider this a great accompaniment to an exciting sandwich or even the base upon which they could put their own seasoning.