This is part of Herr's Kettle Cooked range and they have distinguished the design of the Chip as the key factor. They are actually Sea Salt flavor Chips, but the selling point is the unique cut of the Chip. The background image of an original part of the Herr's operation is a good heritage touch. Most importantly, someone has ensured there are no holes in the Lattice Cut Chips image!
More like biting into a cookie than a Chip. So it's a little unfair to have a Crunch Test for this particular Chip style. It has a nice thick feel and a firm crunch, but not in the same way as a standard Chip.
When talking texture, it doesn't get much better than a Lattice Cut Chip. With the emphasis on the look and feel of the Chip, it is hard to compare when there are so few Lattice Cut Chips on the market at this time. The Chips were golden yellow, had no oil bubbles at all. A few were broken, but not many because they were particularly thick. Some visible skin on the edges added to the All Natural claims.
While Herr's market these as a 'Dipping' Chip to us it seemed more of a Kettle Cooked Chip to rival Cape Cod. The Waffle Cut (as Cape Cod describes it), seems to be a marketing approach (or gimmick). As Chip traditionalists, we prefer a Chip to look like a Chip. The taste was however apparent - a rich potato flavor with a touch of oily salt.