As one of the world's biggest Chips manufacturers, the logo must be identifiable and omnipresent. This is a discrete but well defined example. The bag design is a little bit busy and funky. The images make it all look inviting, but unless all the other bags are designed upon a similar theme it remains a relatively individual design.
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Crunch
These thick and crunchy Potato Chips are pretty much on the money for regular chips of a marcelled nature. Throughout the munching process they broke up nicely rather than quickly absorbing moisture to make them a mushy mess.
Texture
The Ridged nature of these Chips provides character. The Ripples are wide and as deep as you dare with regularly cooked Chips. There is an oil soaked demeanour, but it is well disguised by plenty of seasoning and colour. The Waves fall off the edges, rather than break up from a lack of crispiness.
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Taste
An aromatic barbecue smell emerged from the freshly opened bag. Not much, but enough. There was a distinct salty barbecue flavor to them and maybe a little sweet bacon. Further chomping plus a constant mental reminder of the flavor and we were convinced that these were indeed, Baby Back Ribs Chips. They have a relatively high sodium and sugar content, but they are a pretty good example of a relatively odd but potentially popular flavor.