The dark browns and sepia shades of this bag design display Herr's historical reference. It also stands out among the brightly lit, sometimes neon looking rivals. The Herr's logo pops in its bright red. However, 'Russet Potatoes' may mean nothing to a potential customer, so although the Chips image shows the sort of color they could expect, it all just looks part of the darker coloring of the bag. A few will undoubtedly be put off when the open a bag and see dark brown Chips.
These seemed less greasy than Herr's usual Kettle Chips. The dark brown color soaking up the transparent hues of golden yellow, perhaps. The crunch also seemed a little firmer and harder than their regular varieties.
These looked like most of Herr's Kettle Cooked Chips, although a little less greasy. Oh, and while there were a few dark golden brown Chips, there were a lot of very dark brown Chips. The tone made a welcome change for us.
On the surface it would appear that this was yet another of Herr's many [many] plain and regular potato flavored Chips. But it is on the surface that this alters a little - The dark brown color added to a different-to-usual potato variety, made these a different plain potato flavor. They seemed to be a little sweeter, and mixed well with the salt to make a pleasing alternative to the usual flavor that Herr's give different names and bag designs to.