Tim's Chips Kettle Style range sat neatly alongside their regular Chips, but as the company has now been absorbed by Pinnacle Foods, Hawaiian appears to be moving into a standalone brand position. The bag designs cram as much 'Hawaii' onto them as they can, but it works. You do tend to need to ram home a point if you want customers to pick them off the shelf on a cold and dark winter's night in a supermarket far far away from Hawaii. The 'Hawaiian' logo and flavor are given prominent positioning and the bags are all flavor color coded. The central image is also different with each flavor.
Additional thickness of Kettle Cooked Chips allied with relatively flat and firm un-bubbled and un-troubled surfaces, saw a great crack when a Chip was snapped in half. This was followed by a robust and rigid crunch.
The Original variety appeared very light and healthy looking in both color and texture. There was no visible seasoning, oil was minimal, and for Kettle Cooked Chips, there was hardly any oil bubbling.
The Nose Plunge Test revealed a fairly rich potato aroma that shouted fresh and natural. The Chips were minus lots of the bad things often found in Chips such as Trans Fat and Cholesterol, and the warm, creamy potato taste made them a very good sandwich partner. Aside from that, they were a bit greasy, a bit potatoey and a bit plain.