This bag design is a little difficult to critique. Especially constructively. The Golden Wonder starburst is there, as is the branding name. The bags are also flavour colour coded. That is it. There is no design. They are clearly selling a brand rather than a product and they appear to have put the effort in they feel their customers deserve.
0
Crunch
The initial crunch of these Crisps featured a sharp, snappy crack of a bite through a wafer thin slice of oil cooked and then dried, potato. After this the crunch diminished quickly and rapidly turned into mush.
Texture
These were classic looking Crisps. There was a mixture of sizes, most of the Crisps were whole. There was some brown here and there on mostly yellow coloured Crisps. There was the odd different coloured crumble stuck on the surfaces. There was some skin on edges.
0
Taste
If you were to pour a few droplets of Malt Vinegar on to a piece of kitchen roll, let it dry and then sniff it - that would be similar to the Nose Plunge Test result with this flavour. A good Salt & Vinegar Crisp will either bounce the flavour from Salt to Vinegar and back again, or balance a mixture in equal proportions so you can taste both partners in the combo. These very nearly fit neatly into the second category. As an early flavour pioneer, Golden Wonder mostly succeeded with this flavour, but there was a slight Vinegar dominance.