As a new company it is not surprising that Frixx have gone for a modern, yet plain and highly visible logo. Beneath the logo is a wide flavour colour coded strip denoting the contents. The All Natural badge is neatly placed to the side and the main body image is a pile of Chips with photographic evidence, as it were, of the contents. While there is nothing original about this design it is introducing a new product to a new market and addresses the similar design of its only realistic competitor, Lays.
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Crunch
A relatively feeble Crunch, despite the rigidity of the Chips: The additional thickness failing to address the crack required for a memorable Crunch experience.
Texture
These Chips appeared to be a little bendier and curlier than the Classic flavour. And they also featured more character, by way of a dusting of dark coloured seasoning powder. Still not many oil blisters though.
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Taste
Of the three flavours tested, this variety of Frixx Chips, was undoubtedly the most enjoyable. There myriad of American options for Barbecue flavour allows for a significant variations in flavour, but this was a fairly bland and generic – if still tasty, experience.