Fritos have their original (but updated over the years) logo, in a red oval on a cream colored background. The bottom half of the bag is flavor color coded. That is it. There is no design effort to this brand at all.
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Crunch
Very thick, firm and meaty, with a sharp, crisp crunch at first, which then leads to diminishing returns in a fairly even munch through process.
Texture
Fritos are famously thin and rectangular in shape, with at least one gentle curl to disrupt the flatness. These snacks were a lightish orange brown color affected only by the odd familiar Corn Chip black spot.
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Taste
A Nose Plunge Test revealed a rewarding sweet aroma that was sadly not apparent in the flavor. Which veered from Corn Chip to Corn Chip with nothing representing flavor in between. There may have been the slightest hint of Cheese but little else.