Not only is the design thrillingly nostalgic, it is perfectly executed. There is the obligatory Chips imagery, plus of course the accompanying ingredient photo, but the wording is bold and nicely presented and there are even little cartoon images down the most outstanding packaging contribution; the bright and brassy flavour colour coded lines
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Crunch
Many thickly cut Chips include a slow degradation to mush, and although the early bites were firm and rigid this was not the case with these, as the mush stage appeared all to eagerly.
Texture
These Sunflower Oil cooked Chips were interestingly thickly cut for regular Chips. There was a little powdery seasoning and not really very many oil blisters, and those that were present were small. The thickness contradicted the curly nature and the colouring was a gentle yellow.
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Taste
A Nose Plunge Test revealed a gentle cheesy aroma mixed with an oily backdrop. This was echoed in the flavour which featured a nice warm Sunflower laced Cheese with a hint of Onion, but it was all so mild that the flavour was negligible.