The Croky designs are interestingly youthful and modern. The little Croky bird is very visible. As much as the logo, which is actually less of a logo and more a word in a speech bubble (from the bird). There is some more cartoon style writing and imagery. The bags are flavor color coded.
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Crunch
We deliberately grabbed the biggest Chip in the bag. There was no crunch to speak of. It was more of a crispy crash. The Chips smashed under the weight of a munch and quickly turned mushy.
Texture
We opened the bag in sunlight. The Chips virtually shone from the bag! The Chips were thinly cut, which allowed for some bends and curls, plus some oil boils here and there. The most characteristic texture related issue however, was the reason for the bag emitting glow. The Chips were orange. Not yellow like Chips. Not red like Paprika. They were a very bright orange. Much of which stayed on fingers after a bag plunge.
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Taste
A Nose Plunge Test revealed a sort of beefy aroma. There was nothing particularly peppery about it. The taste was strange. There was a similarly beefy flavor. There was no identifiable peppery flavor, but they still managed to taste a little Paprika inclusive. Mostly though, it was a sort of greasy meaty flavor.