Solid graphics, with a Cape style lighthouse providing an atmospheric regional identity. Little fuss, with brand, style, flavor and benefit (All Natural). Striking colours. As good as it gets. Although that is the same review as Cape Cod original Mesquite review, we would make a change for this reduced fat variety of the flavor. To individualise it from the full fat version we would maybe have a 40% less color of the rich burnt orange brown color at the top, or maybe have a different color altogether on the full range of the 40% less bags - so they have two main body colors.
A fresh and snappy crunch, a bit more like a thick regular Chip than a standard Kettle Cooked Chip. A softer crunch than the full fat version, but not significantly so.
These almost bright orange colored Chips, which suggests a healthy dose of seasoning powder, was a main feature of these Chips because they certainly lacked a lot of the oily grease of most Kettle Cooked Chips.
An aromatic chip that smelled of barbeque, if not mesquite. It matched the smell with a pleasant sweet barbeque taste, that provides more of a hint of spicy mesquite by inference rather than in flavor - the lack of oiliness did however seem to reduce the flavor a little. The regular Cape Cod variety of this Chip has a whopping 5g of Fat, far more than any of Cape Cod's other Chips. The reduction here is to 0.5g, which is the same as the rest of the range. So, while the marketing guys have cleverly written that it is 40% Less Fat Than Regular Potato Chips (not their other variety), they could have actually admitted the improved benefits compared to their own!