Burts did have plain flavour colour coded bags just like market leaders, Kettle Brand. The update is among the best Crisp bags designs we have seen. Each flavour has a different coloured apron and each cook, standing with hands on hips, has a matching shirt. The brand name is nicely sized, and although we would prefer the all important flavour was given more prominence, this design is as good as any.
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Crunch
After grabbing the largest Crisp in the bag, we were surprised that it took a staggering 21 seconds from first crunch to swallow. They were thick and crispy, which is rare. Usually, with Wavy and thicker cut hand cooked Crisps, the crunch is a little meaty and soft, but the hardened oil sustained a significant, but dull sounding crunch.
Texture
These Relatively thick Crisps included medium sized Ridges. They looked a little transparent due to a very oily texture. There were a few oil bubbles but not many. It was mostly all about the Ripples and the seasoning harbouring inside them. This provided a dark orange glow with tiny flecks of green dotted about.
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Taste
A Nose Plunge Test featured a very feint peppery spice aroma. The flavour was much anticipated. You don't get Crisps with much more exotic and sounding names as Firecracker Lobster. There was certainly a mild spicy addition to the oily potato, but maybe because Lobster has not got a particularly memorable flavour in itself, the exoticism remained with the name rather than the flavour.