Blair's Death Rain Jolokia Pepper Kettle Cooked Potato Chips Review

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Nutrition

Bag
Calories
Fat
Saturated
Salt
Sugars
28g
140
7g
1g
240mg
1g
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Verdict

Bag

There are some great positives about Blair's Death Rain designs, but also some weird easy to overcome design flaws. Firstly, is the brand called, 'Feel Alive!' The strip down the side is brilliant, but what is wrong with a bold black bar with Blair's logo and a smaller 'Feel Alive!' The flavors are color coded, which is good, but they are not necessarily the right colors for the flavors. The heatometer graphic is quite simply excellent, although the whole bag could be a heatometer. The Chips image at the bottom is a little bland.
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Crunch

Just the sort of crunch you hope you are going to get when you buy a bag of Kettle Cooked Chips. The seasoning actually made them hearty as well as crisp and firm.

Texture

As you will almost always find with Kettle Cooked Chips, there were curly and odd shaped Chips in the bag. There were also oil bubbles of various heights. What you rarely find however, is a bag of Chips which simmers and broods like a movie bad guy; skin burned and scraggy. The color was orange to dark reddish brown with scary black dots. Never have we seen Chips ooze irrepressible heat.
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Taste

The little heatometer on the bag is right up to the top and has "WTF" written underneath. Presumably that means, 'Welcome to Fun!' The first game is to find out what a Jolokia Pepper is. Well, the Bhut Jolokia, otherwise known as the Ghost Pepper, was the world's hottest pepper, only recently superseded by the Trinidad Moruga Scorpion. Oh dear. The heat actually increased as the Chips eating process continued. And it did continue because despite the spicy scorched barbecue (possibly - the heat had taken over by then) burn, mixed with a pepper we would not be rushing out to try, these Chips had a good flavor. Having said all that, Blair's are marketing this Chip as a challenge. The Chip won.