There are some great positives about Blair's Death Rain designs, but also some weird easy to overcome design flaws. Firstly, is the brand called, 'Feel Alive!' The strip down the side is brilliant, but what is wrong with a bold black bar with Blair's logo and a smaller 'Feel Alive!' The flavors are color coded, which is good, but they are not necessarily the right colors for the flavors. The heatometer graphic is quite simply excellent, although the whole bag could be a heatometer. The Chips image at the bottom is a little bland.
A good sized Chip took no less than 12 seconds to chomp through and at no time did it turn to soggy mess. The well seasoned texture damped down a very good firm and crispy Kettle (or Cauldron in this case) crunch
Although the majority of the Chips in the bag were of a small or at best, medium size, they looked very crispy. In fact, the surface of undulations featured both big and small oil bubbles, plus a few whiter patches, which looked a little scary hot. The coloring was a darkish yellow with an orangy cheesy glow of seasoning powders.
The first thing we noticed about the ingredients list is that Habanero is on the list, along with Cheddar, but no Jalapeno. Go figure. A Nose Plunge Test revealed a slight cheesy smell, but not much else. In many respects the flavor sort of matched this - there was a sharpness to the Cheddar; mature or aged, might be a fair description. There was also a hot pepper kick. It says medium on the bag and that is also a fair description. It is unlikely that even the most intimidated pepper-phobe would have a problem enjoying these. And that is of course the key - Blair's have not gone about providing a challenge with this particular Chip, and it is pretty falvorful.