When we first saw this bag we thought Better Made had a new range of Chips. They haven't it is just this one. A unique and noticeable bag among the full range. The brown bag effect works well in a traditional sense, which makes a rare smaller logo seemingly odd when the modern bags have large old fashioned logos. The Rainbow graphic is interesting. The Chips graphic is also fairly representative of the contents.
These Chips seemed thicker and crunchier than many in the Better Made range. They were not at all crispy or even soft, as you could possibly imagine.
Most of the contents were large, and it was nice to hark back to days of yore. Whether the Chips are browned because they were over-cooked, old potatoes or just stored too long, you do get the impression that Better Made simply don't want to waste any Chips. A bit unfair maybe, but that is compensated by the taste test.
Not too salty and definitely a warm potato flavor. They are a bit sweet and all this is matched by the aroma. The 'Rainbow' aspect of the Chips no doubt relates to the inconsistent flavor of each individual Chip. This is why it's nice to chunk down handfuls at a time. If this is what Chips used to taste like then it's nice to try a traditional flavored Chip. Not entirely, but a fairly unique taste in a world of mass produced Chips.