While we love the matt / gloss print combination of the swirls which really stand out under supermarket lighting, you can't help thinking the bag should be designed as a plain white version of the Original flavor. It is virtually the same flavor, but a little healthier. A white bag with a criss-cross pattern. Apart from that we like the effect, but again the wording is in all the wrong colors, poorly designed and the wrong size fonts.
Crunch
The Chips were mainly thin, with a few broken Chips and a few more cracked. They came in different sizes, but that just meant you would bite into a handful rather than one or two - this, if anything made them even crunchier.
Texture
A wide range of sizes and mostly thin and greasy to the touch. There was little other residue, although there was potato skin still visible on some Chips, which was nice.
Taste
Tasted much the same as the Original flavor. A warm potato taste, but little else, except the oil, which makes them even more inviting. Have a napkin handy to wipe your fingers. The experience was a little innocuous overall.