The Zingerman’s Community of Businesses (ZCoB) is a family of ten businesses all located in the Ann Arbor area and reflects the novel strategy for business growth created by Zingerman’s Deli founders Paul Saginaw and Ari Weinzweig.
Rather than replicating their deli through the franchise model, Paul and Ari instead chose to develop new, independent businesses, all rooted in their local community that work together as one organisation.
Each business is operated by one or more managing partners who share ownership and put their particular expertise to work in the day to day running of their business.
The successful business model has developed a variety of foodstuffs and they have now added Potato Chips.
After the decision to add Chips to their range, the first thing they did was cold call Great Lakes Potato Chip Company, a family-owned business from Traverse City, Michigan, that they were eager to work with. They were very receptive. this is what Co-Managing Partner and Deli Chef Rodger Bowser said of the initial stages prior to launch, “The owner, Chris Girrbach, said, ‘This is a no brainer. We’re kind of wondering why you didn’t call earlier.’
The conversation was a slam dunk,” says Rodger, who loves what Great Lakes Potato Chip Company is doing and that they’re using Michigan potatoes. “They’re making a great skin-on potato chip. The flavor’s great, the crunch is nice.”
Address: 422 Detroit Street, Ann Arbor, MI 48104